Benefit to the customer for using your company, this could be a service or any other thing which results in improvement for the customer.
Proving a list of benefits shows the customer why they should use you instead of competitors.
A list of benefits also makes the customer's buyer journey easier since it's the kind of information they are looking for.
Further to the benefits above, listing some key features here will help visitors understand what's provided by your products and services.
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A content offer here helps to generate more leads from your homepage and gives visitors more information about a topic they may be interested in.